Classy Kid, Inc. - Germ Defense and Easy Cleanup Products for Children

CLASSY KID, INC. WINS NORTH AMERICAN INNOVATION AWARD FOR UNIQUE CHILD-ACCOMODATION SYSTEM FOR RESTAURANTS
INVENTION WINS CATEGORY AND OVERALL BEST OF SHOW AWARDS

Toronto, ON (January 30, 2006) – Classy Kid, Inc. was named the recipient of two North American Foodservice Grand Prix innovation awards for its CleanBetween™ High Chair and Dispenser. This system dispenses products that help families manage young children when dining out such as bibs, sanitizing wipes, and placemats that adhere to tables. The awards for most innovative products introduced in 2005 were conferred based on four considerations: uniqueness & innovative design, operator convenience, product features and overall quality/appeal.

The panel of 10 industry-expert judges selected this system as the “clear winner” over 51 product nominations and called it “An excellent combination for family and quick service restaurants…It is a fact that parents consider children first when selecting a dining option and this is a good way to get them to remember you.” Other product entries came from companies such as Tyson, ConAgra, Kraft Foodservice, Campbell’s Soup, Coca-Cola, and many others (NYSE:TSN, CAG, KFT, CPB, COKE).

Managing children while dining out is a challenge. The patent-pending Wrap-Around Placemat™ or TableBib® both feature light adhesive strips that allow the thin polyethylene covers to easily adhere to the table surface. Parents appreciate having a hygienic eating surface to cut down on the spread of cold, flu, and other illnesses that can be contracted from tabletops and high chairs, with 72% saying they will come back more often if this system is provided for them. “Our system provides Germ Defense, mess control and easy clean up at a time when consumers are bombarded with messages about avian (bird) flu and other germs of concern” says A.J. Mesalic, the company President.

The disposable products are easily stored in a unique dispenser, which can be fastened to the back of the only JPMA-certified wooden restaurant high chair on the market (offered separately by Classy Kid), the complete placemat / bib system is accessible to either the wait staff or to parents in family restaurant environments with or without a locking cover. The dispenser, which can also be installed at host/hostess stations or wall-mounted, will also store sanitary wipes for cleaning up before, during, or after a meal with a toddler. Replacement cartridges for the dispensing system are available for bibs, placemats, TableBibs®, and sanitary wipes. Owner/operators find that bib expense budgets actually decrease compared to indescriminantly draping a bib over every high chair.

Be sure to see this system and the next generation of Restaurant Supply products from Classy Kid, Inc. in person at the National Restaurant Association trade show in May or contact the Sales Department at (800) 406-5010 / inquiry@Classy-Kid.com for more information. For more information or for a list of tips to make dining out with children a better experience please contact A.J. Mesalic at Classy Kid.

About Classy Kid, Inc.
Classy Kid, Inc. is a juvenile products manufacturer and restaurant supplier dedicated to improving the quality of life of parents and children everywhere. For more information, visit www.Classy-Kid.com or call (800) 406-5010. Please don’t forget the hyphen! Classy Kid, CleanBetween, TableBib, Wrap-Around Placemat, and Germ Defense are trademarks of Classy Kid, Inc.

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